Buyers

Carmakers Are Foraying Into Lifestyle Partnerships to Woo Gen Z Buyers

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The Porsche Design Tower Miami allows residents to take their Porsches up to their apartments using a special elevator. John Parra/Getty Images for Porsche Design Cross-brand partnerships and collaborations have been the marketing tool du jour for more than a decade, but automakers have been a little slow to get into the game. Over the … Read more

ZONAMACO Returns With Many Early Sales, But Fewer Foreign Buyers

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An installation view of Pace Booth #C118. Photography courtesy Pace Gallery ZONAMACO was packed from the early hours of its V.I.P. opening on Wednesday, buzzing with an energy that felt worlds apart from where the art world last left off in Miami. Even with a noticeable influx of e-collectors—and partygoers—from the U.S., the real movers … Read more